Helped launch Vodafone in Oman at the beginning of 2022 and lead the Creative Direction for the year.
Entering a market that was essentially a duopoly, we had to be radically digital to compete with the giants.
We focused heavily on our digital stores and self-onboarding, and most of all made sure to make the Omani people feel REPRESENTED and SEEN.
Entering a market that was essentially a duopoly, we had to be radically digital to compete with the giants.
We focused heavily on our digital stores and self-onboarding, and most of all made sure to make the Omani people feel REPRESENTED and SEEN.
Highlighting the benefits of using our Self-Onboarding and eStores.
Quick. Easy. Done.
Quick. Easy. Done.
Expanding to Dhofar to show that we're there for ALL of Oman, not only the main city like our competition.
And of course, as one of the satellite countries for the World Cup in Qatar, we had to get in on the action.
As the official brand of the people, it only made sense for us to become the (un)official brand of the fans!
As the official brand of the people, it only made sense for us to become the (un)official brand of the fans!
So we created this song, to help Oman show how they really cheer. With passion!