First we recreated beloved characters in our own style, and created a unique world for each of them, highlighting the moral of each story in every ad to encourage parents to read to their kids.
Then we brought those worlds to life... literally.
We created book mazes, traveling truck libraries and reading nooks to excite them about the stories.
We even brought the characters themselves to life.
And we used social media to generate hype and awareness for each event.
