We were about to shoot a beautiful, emotional, slice of life social campaign that highlighted the one thing that Ramadan and Tang have always stood for. Togetherness.
With the onset of the Covid 19 pandemic and subsequent restrictions, we had to reassess our entire campaign at the last minute. We could no longer shoot our awareness films and we couldn't in good conscience promote large gatherings in a time of social distancing and physical isolation.
So we created this campaign in-house and through Zoom to tell people that they can still be together, even while apart. And we gave them some fun things to do to pass the time in quarantine.