babyshop rebranding

We created this campaign to elevate and enhance the babyshop brand. Our new babyshop philosophy is all about celebrating the modern parent and their style. They take all the tried and true parenting techniques, and put their own spin on them. They let their kids be kids cuz that's just their style. And babyshop loves their style. We're the brand that speaks to the modern parent.

Brand Film to advertise babyshop stores' new brand philosophy

Brand PRINT and OOH ads to advertise babyshop stores' new brand philosophy

It's all about your style as the parent. YOUR style is letting your kids live, thrive and express themselves. You give them the roots to stay grounded and the wings to soar. Any way you parent, that's fine... it's your style.

Full social and digital campaign, to reach out target group where they really live - online.

Here are a few of the awesome SPRING COLLECTION VISUALS

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