In each spoof, a particular scenario or catastrophe causes the protagonist to suggest a trip to Dubai as a form of apology, distraction, bribery, etc... Because the answer is always Dubai.
The six content films that created performed very well, with over 85% view-through rates and over 80% recall with the target audience, proving that the campaign really resonated with them and their unique brand of humor.
"Tour like a local" long-form content samples.